IMPROVING IMAGINE CINEMA'S TICKETING PROCESS
Tailoring the ticketing process for smaller, local theatres
In 2025, I redesigned the ticketing process for Imagine Cinemas, small movie theatre chain that was struggling with an outdated ticketing process based on user reviews and accounts.
ROLE
Solo Designer
YEAR
2025
OUTCOME
Potential to increase customer spending by 10-15% and raise brand recognition by 48%.
RESEARCH
Based on user reviews and a through evaluation, I defined the core UX problems.
Google Reviews
"There is also no prior seat selection so my friends and I were a little scattered..."
Google Reviews
"No actual person selling tickets only a self-serve kiosk. Why is it programmed to show sold out showtimes? Waste of time."
"It's my go-to because you really can't beat the price."
PROBLEMS WITH THE CURRENT SYSTEM
APPROACH
I focused on improving the process, not just the aesthetics and visuals.
I did many iterations and usability testing to make sure the system was optimized and intuitive for everyone.
Some key changes I made:
REFLECTION
Considering the 3D space
A large display kiosk is not just a screen in the void. While designing, I had to think about how the final product would be used in the world and how that affects the digital design. I researched a lot about the functionality and accessibility of large screens and how to use that space effectively.
Let's chat!